Alma Lux Photographia

Mission

'Nourishing light', from the Latin Alma Lux

In photography, it is through light that content or void are defined, the highlights or the shadows, lines and composition, richness in chrominance or luminance. Light is, in the widest sense, the source of everything supposed to be seen. It is also the source of many emotions and feelings, many times brought up by means of a photograph.
Latin is used since it is an internationally accepted expression. The use of 'ph' in 'photographia' follows the same, but also because its use is less obvious in respect to using 'f' (depending on the language, ok). Symbolically is reminds us that the less obvious, seldom seen as something against the establishment or incorrect, may be the root for new and conceptually meaningful ways. Isn't the art of creating Art a lot about this?

A photographer is also defined by what he/she does with his/her photographs

The mission of Alma Lux Photographia focuses on the observer. Aims at developing feelings resulting from the pleasure of being in the presence of beauty, or from desiring to be placed in the observed situation, by means of activating ones senses (or imagining it so). For some moments, there can be abstraction from ones reality, during ones own particular moment. Further, it may be a source of positive inspiration, in the observing and imaginative mind, joining together vision and thought. When beauty or horror strike us from within a photograph, we sigh with satisfaction or discomfort. Alma Lux Photographia has chosen the positive side of it. The view is that photography is a useful positive tool, even for the most careless observer. In these sense, each photograph presented in this web has an accompanying story, describing its making of. After you read it, you will see and feel the photograph in another, more meaningful, manner.

On the web or on a wall

On the web each photo is only a beginning. As a piece of art, on the wall of an office or at home, the large print with the best quality is very effective. In fact, it will be an important contribution to well-being, during your day or for any visiting person. Through several services or technical backup, Alma Lux aims at accomplishing that.

Contact Alma Lux Photographia. Without those who observe, light is not as useful. The same with Alma Lux Photographia!