Alma Lux Photographia

The Author

João M. Gil is an entrepreneur in the Creative and Cultural Industries. At present, his interests cover photography of landscapes/peoples/cultures, tourism and sustainable development.

He created Alma Lux Photographia during a fundamental period of change in his professional life. He arrived to one of those life-long conclusions, after 10 years of practice and high-level teaching on Engineering and Research, feeling to have been successful, with good and useful work and personal liaisons. We would follow along new tracks. It may seem contradictory, but his decision roots precisely in knowing he had accomplished such self-satisfying work. He is also inspired by change, diversity, his dreams and aspirations, as well as by following the best way for himself and the others (which doesn't necessarily mean the best destination, by itself).

One of such tracks is that of professional photography as a business, following his long experience as a serious amateur. He has also sold several of his high quality photographs, set several exhibitions, and develops several related projects and jobs. He aims at reaching the people, through his photography, for the satisfaction of his clients or the good of the objects he photographs.

As a professional photographer, he applies the same sort of procedure, thought, organisation, planning, learning/teaching and communication skills, so useful in his previous profession. He further adds his technical expertise and demands for excellence in the workflow, controlling several photographic techniques.

Alma Lux is both a result and the motivation for the change in his author's life style. It is with a spark in the eyes that work and the aim to satisfying the customer are seen, at Alma Lux Photographia.